Stay Fly Campaign

Thanks to a megawatt, multi-billion-dollar renovation, Logan Int’l Airport now hosts miniatures of Boston’s hippest haunts. But travelers rush by the twinkling cocktails and duck fat fries because they see the airport as a headache, endured before the real trip takes off. To get these swanky airport amenities off the ground, we had to convince Logan-bound jetsetters that arriving early means extra vacation. The final campaign is a play on words, a groovy farewell and a sure-fire way to feel your flyest.