The Abby

Location: Quincy, MA
Client: Proverb Agency
Scope

Abigail Adams is an outspoken American icon. As first

lady—and the ultimate woman behind the man—she spent much of her life influencing her husband’s presidential policies, advocating for women’s rights and…living in Quincy. Popping up in the same city, The Abby takes a page from its namesake’s passionate letters—it’s a brand that takes risks, blends classic with contemporary and inherits strength from the thrum of community. Because finding the right apartment feels a lot like finding freedom.

Naming
Brand Voice
Logo Design
Website Design
Stationery & Print
Environmental