Somewhere between the crack of baseballs at Nationals Ballpark
and the all-thrills bustle of D.C.’s Capitol Riverfront district, The Kelvin stands tall. To express the building’s high-energy vibe—and outrun competitors* coming up at the same time—we designed an electric brand with fast-moving typography, neon-inspired color combos and a gradient that takes future tenants through a visual energy shift. This isn’t a cozy-up-with-a-book kind of apartment—it’s a housing heatwave.