The Smith

Location: Boston's South End, MA

Client: Proverb Agency

Scope

South-Enders are known for their creative bones. They breeze through the cobblestone city in an artistic haze, scooping up an artisanal rosemary-sea salt scone here

and an antique candy dish there. Piano-makers, cobblers, blacksmiths, artists and cast of other craftsmen made this city magic, and The Smith raises a toast to them all. Using engraved metal, elements of wood joinery and custom digital assets, the brand tells a story of craft and community—a combo we call, “The Well-Made Way of Life.”

Brand Identity
Naming
Tagline
Logo Design
Website Design
Stationery & Print
Environmental