Caldwell

Location: Lynn, MA
Client: Proverb Agency
Scope

Caldwell is the first luxury high-rise to hit downtown Lynn, a
city famous for industrial grit and taking no sh*t. The building’s construction was met with protests* before we even
stepped in—there was no room for another shade of real estate
vanilla. Instead, we built a daring brand that celebrates the
soul behind this “sinful” city: powerful public art, norm-
shifting shoe manufacturing, heart-on-fire creativity and
enough confidence to change the world.

Brand Identity
Naming
Logo Design
Website Design
Stationery & Print
Environmental

*By the time Caldwell wrapped, it had created dozens of local and artist   partnerships, a thriving community garden, millions in community   development and a new standard in sustainable design.